“Brands like Apple, Coca-Cola, Sephora and Hubspot have generated more ROI using content marketing.”
Many familiar brands used to talk a lot about content marketing. But here, it’s not about how the brands generated ROI’s, it’s all about how we need to use the marketing strategy for our business.
Ok, what exactly is content marketing?
Content marketing is a marketing approach focused on creating and distributing content to attract and retain customers.
Simple, isn’t it?
“John Deere launched ‘The Furrow,’ a magazine in 1895. Over the years ‘The Furrow’ boasted a staggering 4 million readers, paving the way for other brands to follow a similar marketing model.
Their marketing strategy was one of the most noticeable in the history of content marketing.”
[Report by Rockcontent.com]
3 Reasons Why Your Business Needs Content Marketing
People keep insisting content marketing is important to any business but no one is ready to explain how to work on it.
I’m here to decode it for you.
Cost-Effective.
Since ads are costly, content marketing has a lower entry cost than ads. We can make it via blog posts, newsletters and social media content.
You can start working on creating blogs for your site that is related to your industry or niche. With organic content, you can gain readers organically.
If you’re running a travel agency, you can write tourist blogs and the places your guide made people visit. This will build trust in people and you’ll start getting more customers.
The next thing you must focus on is newsletters, you can share updates, promotions, exclusive offers and useful information via newsletters.
Below is from my newsletter subscriptions; he is a language trainer and provides valuable information as a newsletter.
In the below emails, you can see the testimonials of his course and as well as the link at the end to join the course as well.
This is how you should start marketing your business with relevant and useful information.
Even those unfamiliar with the course will be curious to learn more, this increases website visitors and potentially leads to conversions.
In just one email he is making a triple shot, he is offering access to a free ebook, a link to a paid course and an invitation to attend a webinar. This way, his business gets traction.
Finally, let’s not forget about social media content, which boosts your content. Facebook, Instagram, YouTube and Snapchat act as a new TV, here is where your customers spend the maximum of their time, so make sure to spice up your content and share it across all channels creatively.
Backlinks.
Backlinks are nothing but links to your site from another site.
More links = More traffic
Backlinks act as a promotion for your business. Make sure your site has been listed as a backlink from a trusted site, so people are more likely to believe in your products or services.
“Trust is the base of strong brand authority.”
Ok, how to acquire backlinks??
Read here to learn the sources that you can build backlinks to your website.
Remember, never buy backlinks. You can approach people for backlinks as shown below:
Great Content.
However, in the end, it’s all about the content, right? Great content reaches a greater audience.
To make your brand more visible, create articles that are more similar to the search intent’s queries. This makes your site more prominent to search engines.
When you’re about to write on a topic, share it in many forms like blog posts, infographics, or white papers, it shows you’re an expert to your audience. Making great content regularly helps to build trust in your brand and Google will send more good-quality visitors to your site.
Good content gives people a reason to come back to your site, save your stuff, or share it with others on social media or through email.
Conclusion
If you’re skeptical about getting into content marketing, it means you’re losing your business.
AI, AR, passage indexing and voice search are likely to impact content marketing in upcoming years. Heads up and start working on content marketing to upscale your business.
What is your thoughts on content marketing in upcoming years? Is content marketing something you’re planning to start soon? Comment your views!
Till then, happy marketing!
[…] And many more are yet to come on Instagram and Instagram marketing will take businesses to reach its height. What is your favorite Instagram marketing strategy? Share in the comments.Does your business need content marketing? Read here. […]