Color Psychology in Marketing and Branding

Colors for Brand

Introduction: I always wondered why RED is considered a powerful, dangerous, or important event. Because it is the color of our blood and reminds us of pain and death, when it comes to green, it is the color of trees,…

A Few Proofreading Tips for You

The average salary for a proofreader is between INR 353,627 and INR 573,319. In the US it costs $22.30 per hour, which is approximately INR 1800 per hour.  This great opportunity was missed by many because they were unaware of…

Why Email Marketing is Powerful and Important?

Email Marketing

“Email marketing is still important…”  I found this phrase in different online mediums. That “still” is hitting me hard. Why people are using “still”? Is that expired?  Actually, NO! Email marketing is an ongoing hit, it is never going to…

How Important are the Subject Lines?

Subject Lines

Since I have subscribed to many newsletters and signed up for many marketing emails, I receive a bulk of emails every day, but I only read what I find interesting. Yet a few subject lines have triggered my curiosity and compelled…

Dreams and Writing: The Power of Imagination

Have you ever wondered about the connectivity between dreams and writing? Sometimes we find ourselves inspired by dreams, where imagination runs wild and boundaries blur. Dreams have the power to ignite our creative spark. We encounter vivid landscapes, intriguing characters,…