Since I have subscribed to many newsletters and signed up for many marketing emails, I receive a bulk of emails every day, but I only read what I find interesting. Yet a few subject lines have triggered my curiosity and compelled me to read. And that’s the reason you should get to know about the importance of subject lines.
Subject lines will significantly increase the open response rate of an email, and with relevant content in the body, people are more likely to return to you.
Furthermore, let’s explore some subject lines that compelled me to open:
Good email subject lines can have a great impact on your business. Here are a few tips for writing catchy subject lines:
7 Tips to Write Catchy Email Subject Lines
1. Create a sense of urgency:
Use words like “Ends soon”, “Your special gift is inside”, “You have won”, “Last chance”, “Today is the last day”, “1 day left”, “Sold out in 30 min but wait, there is hope!”
These subject lines create a sense of importance, compelling the reader to open the email and take action.
2. Avoid too much of capitalization:
Limit capitalization to one or two words, not the entire subject line.
But, why??
Using all capital letters can seem like yelling and appear spammy.
3. Use words like “You” and “Your”:
Inclusive language makes readers feel valued, fostering loyalty and increasing the likelihood of a response.
Examples include:
-“Just for you”
-“Your gift is waiting”
-“I made you this for you”
-“We’re thankful for you”
-“We missed you”
-“Your feedback means a lot to us”
4. Use question phrase:
Pose questions to create curiosity among readers. Also, focus on providing relevant emails to your target audience. (I’m currently building a brand, so these question phrases as a subject line in the below emails are relevant and make me read them.)
For example,
5. Include puns:
Puns?
Yes, puns add a playful and creative touch to messages, making emails more enjoyable and attention-grabbing.
Examples include:
“Abra-cord-abra! This is for you.”
“Hopportunity Knocks: Jump into savings!”
“Say cheese… We clicked you.”
Hope you understand what puns mean…!
6. Send at right time:
Timing matters; sending emails at the right time can significantly impact open and click-through rates. For example, a weekend travel organizing company send an email with exciting stay offers on Thursday evening.
This makes users take action for the upcoming weekend, thereby boosting the growth of their travel company.
However, I want to share another example from the well-known food delivery industry.
7. Use concise language:
Convey your subject line clearly with a minimum number of words. In addition to that be straightforward, avoiding unnecessary details or overly complex sentences.
Let me explain this with a simple example:
Write subject lines like “Increase your sales rate by 50% today” instead of “How to increase sales rates”.
Simple, clean and intriguing. That’s how it works.
Conclusion:
Finally, I hope this article aims to highlight the significance of subject lines in capturing the reader’s attention and increasing engagement. Follow the tips provided to boost the click-through rate of your emails.
Bonus Tip: Above all, there are a lot of tools available to generate subject lines; use them wisely and create intriguing subject lines.
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