Everyone is on Instagram! I mean everyone…!
Even a newborn has a separate account… And yeah, it is managed by their parents until they grow up.
(PS: I found an account of a Squirrel that has nearly 200K followers… The list goes by…parrot, duck, rabbit, monkey, so and so… And of course dogs and cats, they almost have followers equal to celebrities and influencers.)
It’s clear, that Instagram is a global platform for everyone and business is not out of that.
Now, let’s get into real Instagram marketing.
“More than 83% of Instagram users have discovered a new product or service on the platform” report by HubSpot.
We all use Instagram spending more hours and hours on it, so let’s get to know a bit about its birth history.
Instagram was a photo-sharing application created by Kevin Systrom and Mike Krieger as an IOS in the year 2010 (in the year 2012, an Android version was created). Their focus was to develop a photo-sharing application. So they named Instagram with the thought of Instant Camera and Telegram.
At present billion people are users of Instagram.
Instagram Marketing
Instagram Marketing is a process of building brand awareness, engaging with the target audience, and driving sales.
“The average time spent on Instagram as of 2024 is 33 minutes per day” which means it’s a perfect platform to reach the highest engagement rate.
Things to focus on if you’re about to start a business page on Instagram.
1. The first thing, you have to focus on is your Instagram profile picture. You should keep your business logo as your display picture.
2. Bio should be simple yet attractive. It should be a concise summary of who you are! Additionally, you can add your website and other links related to your product or services.
3. People love stories. Share stories often related to your brands with a personal touch. To create an engagement, add question polls to your stories.
4. Consistency takes the power. Your followers shouldn’t forget you, keep going on track and post often.
5. Create action-oriented content, short and crisp. Visual content is essential to your marketing strategy. 6. People will always seek credibility, they prefer to see who are you. Share videos of your seminar or a short video where you describe your brand or even your story of how you started the brand.
7. Hashtags, are one of the ways to get more eyes on your page. To use it wisely, read here.
8. Collaboration with other business partners will get a good reach, it is a win-win situation for both businesses.
9. Be active with your audience. Conduct giveaways and announce offers on special occasions.
10. Share testimonials and product teasers to trigger the curiosity and gain the trust of your audience.
“There are over 200,000 million businesses that use Instagram for building audience and marketing purposes” data by embedsocial.com.
Below are the few references of Bio’s on Instagram I came across.
Instagram Analytics
To enhance your business via Instagram marketing, even Instagram helps you by providing an insights tool, where you can see your profile reach, engagement and new followers count.
- You can also view the number of posts you have added each week, the number of times your profile has been visited, the number of accounts that started following you in each post and the number of clicks to the links that you provided.
- You can fix a specific time for posting/sharing posts just by looking at your insights. It will likely show how often and when your audiences are interacting with your posts.
And many more are yet to come on Instagram and Instagram marketing will take businesses to reach its height.
What is your favorite Instagram marketing strategy? Share in the comments.
Does your business need content marketing? Read here.
Subashini A
[…] Happy branding!!!PS: Do you know why Instagram Marketing is important for businesses? Read here. […]