Shija asked me, why everyone is running behind digital marketing.
And I believe this article will give key knowledge about digital marketing and I have written this article for everyone who is like Shija.
In this era, everything is digitalized. I see people started earning online full-time. Ok, let’s get to know the art of marketing.
Law of Marketing
Marketing is not just based on creativity, it is a Science. People think that marketing is just promoting a product but it’s not. Marketing starts before creating the product. It begins with understanding the customer and their needs to create a successful product.
Yes, developers are who will work on the product, but marketing has the power to take the product to reach people at the right time.
With communication, trust is built. Communication is an effective way in marketing to persist existing customers for life.
Apart from marketing, the product plays a major role. The high-quality product doesn’t need marketing, it sells itself.
Components of Marketing
~ Advertising
~ Copywriting
~ Sales
Why Branding?
Branding was defined as a name, logo or design that differentiates one company from another. Branding is considered a very essential component of a company. Customer touchpoints are brand moments. Yes, that important is branding.
3 Factors of Branding:
- Consistency
- Community
- Content
People go only for brands and remember the number 1 products. So be that ONE.
Yes, this marketing world is very competitive, so don’t take a back. Your uniqueness makes you stand out from the crowd.
Why One Should Invest Time and Energy in Marketing?
Marketing is rooted in human psychology. Even a very small product needs marketing — which means it will travel along with us lifelong. It has built a life with each of us. It is a game of perceptions. Hence, investing your time and energy in marketing doesn’t fall at any cost.
Power of Communication Skills
Here, I don’t mean extraordinary English as a communication skill. Communicating means to reach all the audience. So never use a complicated vocabulary in marketing.
Talk in a very simple way that anyone can understand it. Write like you directly speaking to a person. Clear communication attracts your customer and makes them understand what your product/service is about.
To improve your communication skills, start writing. Writing helps you speak your mind. And the consistency in writing makes you speak precisely.
Now, let’s deep dive into traditional and digital marketing.
Traditional Marketing and Digital Marketing
Traditional Marketing refers to activities a company undertakes to promote the buying or selling of a product or service by advertising in newspapers or by talking to a customer via phone call or visiting a person directly.
In simple, digital marketing is using digital channels such as websites and social media as tools for marketing communication.
The difference between marketing and digital marketing is the medium through which an audience encounters a marketing message.
Digital marketing is evolving and it has many tools and techniques to run a business. Let’s get to know about CATT marketing.
The CATT Marketing
The main four fundamentals of digital marketing is CATT and which stands for-Content, Attention, Trust and Transaction. To attain all this, we need to be strong in the niche. Identifying your niche will make your business better.
Before getting into CATT techniques, let’s make it clear about the niche.
To put it in simple words, a niche is all about choosing a topic/brand that you’re going to run a business about. Example: Rita is a marriage counsellor and her niche is dating and relationships.
To identify your niche, follow the below steps:
~Identify your passion and skills
~Determine if your niche is in demand
~Select a niche and research it
~Find out who your competitors are
~Test your niche
Above all, you’re the one going to know your interest and passion. Before finalizing your niche, make sure your niche works well in this competitive market.
CATT
CATT marketing funnel is a technique you can use to attain your goal.
Wealth = n^CATT
Here, the ^ implies power. Knowing our niche and working on it will make our business a great success.
Content (C) – Content is everywhere, in social media, blog posts, webinars, videos, captions, and podcasts. And you may notice people saying content is king. Attractive and useful content reaches a wide range of audiences. Attention (A) – Attention means traffic. Getting traffic to your content with help of ads, SEO and referrals.
Trust (T) – Trust generally comes only when you communicate with your customers directly. And the important thing is, that your communication should reach your audience in a very clear manner.
Transaction (T) – After the above three, we need to convert our customers into leads. Hence, Transaction is nothing but Transforming leads into customers using natural sales methods.
This CATT technique is very vital play when comes to marketing.
Content Marketing
You may be wondering what is there with content marketing when comes it to digital marketing. But content marketing is one of the most powerful marketing strategies.
~Producing high-value content will generate the right engagement.
~The content shows your audience how your product/service will impact their lives.
~A brand’s content reflects its identity and adds to the aspects that make it unique. Content plays an important role in your competitive advantage.
~And content marketing connects all the aspects of your marketing campaign.
~If you are creating content for a specific stage of the sales cycle, you need to choose the correct format.
Another important factor of Content marketing is SEO. Search Engine Optimisation (SEO) optimizes the websites so they rank better on web search engine results. Keywords are the main effective part of SEO. SEO comes in two types: On page SEO and Off-page SEO. SEO is a very effective and wide topic. Learning SEO will give greater results to your website.
Digital marketing also requires some knowledge of world economics. Here they are,
Get to Know about Global Economics
Consider economics when making business decisions. Every entrepreneur needs to understand economics. A few books will help you understand Economics.
~Economics 101 by Alfred Mill
~Currency Wars by James Rickards
~Capital in the Twenty-First Century by Thomas Piket
Final thoughts
Digital marketing is a wide topic and essential in one’s life. Whatever product or service you may want to develop or to reach wide, you need marketing to deliver it to your target audiences. Hence, a career in digital marketing will help you in both your personal and professional life.
Here are a few books that will make you understand Digital Marketing,
Epic Content Marketing by Joe Pulizzi
The Adweek Copywriting Handbook by Joseph Sugarman
The Zen of Social Media Marketing by Shama Hyder
Digital Marketing for Dummies by Russ Henneberry and Ryan Deiss
And also if you want to learn Digital marketing online effectively, join digitaldeepak internship program.