“Email marketing is still important…” 

I found this phrase in different online mediums. That “still” is hitting me hard. Why people are using “still”? Is that expired? 

Actually, NO!

Email marketing is an ongoing hit, it is never going to dead or end. If you’re also the one who is unaware of the power of email marketing, then this article is for you.

What is Email Marketing?

When businesses use email to promote their products or services, then it is known as Email marketing. Moreover, it feels like personally communicating with customers, building trust and credibility.  

“There are 4 billion daily email users. This number is expected to climb to 4.6 billion by 2025”, report by Statista. That implies marketing via email has a greater reach.

Email marketing campaigns take various forms including newsletters, welcome messages, anniversary or birthday wishes, and limited offers. These campaigns can be personalised based on your target audience preferences.

Now, let’s get to know the important aspects of email marketing.

Importance of Email Marketing

I wasn’t looking for anything (products/services), just enjoying a copywriting newsletter. But after months of reading, I ended up clicking “Buy a course”. 

It’s obvious that how email marketing can make you do things you didn’t plan. 

That’s why it’s pretty important. 

“18% of companies achieve email marketing ROI greater than $70 per $1 invested”.

Improves Brand Recognition

How?

When you maintain consistent email frequency, it helps you capture people’s attention. But that doesn’t mean you can send any emails all day, it turns out to be spammy. 

Your emails should have content that is more relevant to them and interesting as well. This triggers your audience to engage with your brand for the long run. 

Maintain a structure in all your emails, this makes people remember your brand whenever they read your email. 

To sum up in three words, 

Consistency–Personalization–Engagement. 

This is all you need in your emails to improve your brand recognition. 

Drive Traffic to Your Site

Once you find that your email open response rate is increasing with your audience, then it is time to focus on gaining traction on your website. 

All you have to do is, send emails by announcing exclusive promotions or offers available on your website. This will encourage subscribers to click through, which redirects to your site to grab that special deal.

Publish blog posts and share them as snippets or highlights in your emails and provide a link for subscribers to read the full article on your website. Make sure to update your website often.

Also, send emails whenever you have launched new products, services or features with a direct link to your website. It makes people feel more personal to your brand and increases traffic as well and also positions you as an authority in your industry.

Keep in mind to promote your emails in multiple channels and attract a greater reach.

Click here and learn more about how email marketing helps in driving traffic to your site.

Develop Customer Loyalty

Talk to your customers like a friend, not a big company. Start with a greeting like “Hi, {name}, it’s John” instead of “Hi everyone, it’s X Company.

Share interesting details and facts, so your customers see what happens behind the scenes. 

Let your brand’s personality come through in your emails. Be funny if that’s your style, and make it sound like a real person is talking.

Make your emails feel like a friendly chat, not with jargon words.

This builds trust and is integral in developing customer loyalty.

Tailor Content to Your Target Audience

Personalised emails have more click-rate responses. 

Personalized emails achieve an impressive open rate of 29% and an outstanding click-through rate of 41% (Source: Campaign Monitor)

Let’s say, you run an online clothing store, you segment content based on your ‘customers’ past purchase history and their preferred categories.

If your customer’s choice is western wear, your email addresses them by name and highlights new arrivals in the casual wear category. Sending emails offering personalized discounts on their preferred category, encouraging them to come back and shop. 

Tailored content tends to result in higher engagement, impacting the overall deliverability.

Retain Customers

The best way to retain customers is through providing relevant and valuable content. This builds a great relationship and connects you personally with your brand compared to others. 

The next thing that needs to be done is, to monitor and analyze your email marketing campaign to gain insights about your customers which helps in the areas you need to improve. 

And most importantly, customer feedback acts as a backbone to your products/services.

That’s why email marketing is the best choice for customer retention. 

Conclusion

I hope, now you might have some insights regarding the importance of email marketing. If you haven’t tried email marketing for your business, it’s never too late. 

You’ll get to see the amazing results for your business that you gain through email marketing.  

Start reaping email marketing benefits right away.

If you need any content writing services to be done, do click here.